The Ferrara Candy Company—the century-old manufacturer of classic candy brands such as Lemonhead, Brach’s, Chuckles, Jujyfruits and Atomic Fireballs—is hoping a recent R&D investment to revitalize its Red Hots and Now and Later brands will give younger generations a taste for the iconic candies their parents enjoyed.

“Our iconic brands have built up strong equity, but it’s important to adapt and change to stay relevant with today’s consumers,” says Jamie Mattikow, chief commercial officer for Ferrara. “Our new Red Hots and Now and Later offerings tap into consumers’ increasing interest in sour and intense flavors in a chewy format.”