The king of beers is tapping into American patriotism, kicking its iconic “Budweiser” name and logo off the can for the summer and rebranding it “America.”
Because of its wide use, there is no trademark on America—giving the company the right to use the name on the front of its 12-oz. cans and bottle. The “America is in Your Hands” campaign also modifies Budweiser’s label, adding patriotic phrases sampled from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.”