The Grocery Manufacturers Association (GMA) submitted comments to FDA regarding the agency’s request for information and comments on use of the term “natural” in food labeling.
With consumers searching for more natural products, the category is experiencing rapid growth. Because of this, GMA says it is important FDA “address this issue in a deliberate and thoughtful way and to do so through an open and transparent process that can ensure a voice to all interested stakeholders, while at the same time helping to educate the general public about the food industry, ingredients, and manufacturing processes.”