Amid soggy cereal sales across the US, Fruit Loops manufacturer Kellogg’s is hoping consumers follow their nose to the company’s new café in Times Square.
Kellogg’s NYC, the first-ever brick and mortar store for the company, will open its doors July 4 featuring dishes that combine unique, pantry-inspired ingredients with Kellogg’s iconic cereals such as Frosted Flakes, Corn Pops, Mini-Wheats and Honey Smacks. Each cereal bowl creation will cost between $6 to $8, according to Kellogg’s.