It’s been less than a week since Vermont’s law requiring the mandatory labeling of foods containing genetically modified organisms (GMO) went into effect, but a new study shows it might have some problems.
The survey of more than 1,600 online primary shoppers—conducted by the MSR Group and sponsored by the American Soybean Association, the Corn Refiners Association, National Council of Farmer Cooperatives, National Grain and Feed Association and SNAC International—revealed consumers often perceived the on-pack labels to indicate a product was less safe, less healthful, less nutritious and worse for the environment. Additionally, the survey showed approximately 73 percent of consumers indicated they would be less likely to buy foods bearing one of the required on-pack GMO label disclosures like those in Vermont.