Keeping up with evolving consumer needs and trends like wellness and snacking, General Mills announced a broad portfolio of new products hitting the shelf in 2016 from new yogurt varieties to taco boats and poppable oatmeal bites
“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience. This translates into very a clear set of growth opportunities for us,” says Ken Powell, General Mills chairman and CEO. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want. These interactions allow us to build greater intuition, which helps us move much faster. Our new product line up demonstrates our ability to listen and respond.”