Study: Children hold strong influence over food purchasing decisions
While they don’t offer a lot of earning potential, it’s the children in the household, not the parents, that have a hold on the family’s food purchase choices.
In a new report by market analyst Packaged Facts, researchers revealed more than a quarter of parents surveyed learn about a new product as a request from their child. Children over six in particular wield a considerable amount of purchasing power, but in reality brand loyalty is nurtured in children even younger.