British multinational alcoholic beverage company Diageo says it will change the name of its U.S. beer business to more accurately reflect its commitment to the whole premium beer category.
Moving forward, the company will be known as Diageo Beer Company USA instead of the previous name, Diageo-Guinness USA. “While Guinness will of course continue to play an essential role in our beer portfolio, the new Diageo Beer Company USA name will help highlight the contributions and potential of our other great brands like Smirnoff Ice, Smithwick’s and Harp,” says Tom Day, president, Diageo Beer Company USA.