Stand-up pouches continue to proliferate on the market shelf, appealing to consumers and retailers alike due to their convenience and aesthetics. Shoppers also want more of their packaging to be environmentally friendly, and the two demands have traditionally been at odds.
Because most pouches are made of a variety of materials, they are challenging to recycle, more so if those pouches need to offer barrier properties to prevent food spoilage. This need drove Dow Chemical to develop its new RecycleReady technology.