Michael Kuebler (pictured), technical director of North America distribution testing at Smithers Pira in Lansing, MI., guides a team of packaging experts who analyze the true impact of the supply chain on a given package. He also serves as the Testing Council Chair for the International Safe Transit Association (ISTA) to help the industry identify best practices and testing procedures that will efficiently support the packaging development process.
He recently took some time to share his insights into Amazon’s impact on packaging, creating sustainable packaging that also works well, and the most important things to consider when developing new packaging.