With more and more products available in a wider variety of flavors, food and beverage manufacturers find themselves charting new ways to stay competitive and reach their customers. Cooper’s Hawk CEO and founder Tim McEnery has done just that in creating his casual-dining restaurant and winery combination that also offers a tasting room and retail shop.
Over the last two decades, wine’s popularity has exploded in the US, bringing more styles and titles to the shopper, while creating a buzz and likely some confusion. What Cooper’s Hawk does is simplify the complicated wine world by offering customers wine tastings of their in-house selection and a membership to a wine of the month club. At this time, its wines are only available in Cooper’s Hawk’s tasting rooms and restaurants.