When it comes to social media influencers, the best people for brands to engage probably aren’t the ones with 100,000 followers on Twitter. In fact, it’s the people with closer to 1,000 followers that will likely be more helpful.
That’s according to a new report from Tetra Pak, which just released its Tetra Pak 2017 Index. The research focuses on “super leaders,” a newly-defined digital community of early adopters and brand amplifiers. And it encourages brands to focus their digital strategies, including packaging, on engaging this new generation of influencers.