Did that headline grab you? If so, it’s probably because it sounds like a bit of a contradiction. The status quo maintains that failure is a bad thing that should be hidden. In our industry, no one wants to create a new flavor or a new food category that people don’t like or worse, completely ignore. Even more of a misstep would be to actually draw attention to that, right?
Failure and fear hold a tremendous power over the food and beverage industry and, really, over everyone. Fear of failure is the thing that stops us from truly taking a chance or questioning the quotidian tasks that may be required to get the job done, but maybe not as efficiently as they could.