Mars Wrigley Confectionery is re-launching a caffeinated gum almost five years after the FDA gave the company push back on the product.
The candy maker originally planned to launch its Alert Caffeine Gum — which provides 40 mg. of caffeine, or about the same amount as a half a cup of coffee — at the Sweets and Snacks Expo in May 2013. However, the company decided against it when the FDA expressed concern that the gum, or any food with added caffeine, could negatively impact children.