Birth rates are declining, the population is aging and for the first time ever, five distinct generations of shoppers are in the grocery aisles, each with their own set of characteristics and attributes that influence shopping behaviors.
Research released today in the 14th edition of The Why? Behind The Buy from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry — provides insight into how each generation is changing the grocery landscape and how brands and retailers should adapt.