At the end of last year, Campbell Soup Company announced it was joining the Plant Based Foods Association. Launched in March 2016, PBFA is the nation’s only trade group representing the plant-based foods industry, and Campbell was the first major company to join it.
According to recent Nielsen data, the plant-based foods sector grew more than 8 percent in 2017, and the plant-based milk category is up 3 percent since last year, outpacing sales of cow’s milk over the same period.