First appearing on shelves in the1940s, Fanta is Coca-Cola’s biggest brand after Coke and has evolved over the years, with a number of bottle redesigns. To make the Fanta Splash’s bottle shape stand out in the market, Coca-Cola worked with Sidel and the Drink Works design agency to create a new proprietary packaging shape, applicable to both PET and glass bottles.
The new bottle features a spiral, inspired by the twisting of an orange to release its juice. It is based on a series of ribs decorated with small bubbles, plus a torsion in the bottom half. This spiral gives the Fanta bottle an unusual, asymmetric structure, which presented a real challenge in terms of developing a container able to withstand deformation and stability issues.