If the craft beer boom has taught the food and beverage anything, it is that consumers are willing to pay more for what they consider higher quality products. And for companies looking to attract new consumers who are demanding fresher and healthier food and beverages, Ryan Jarvis, head of Siemens’ food and beverage vertical, says digital manufacturing tools can help them bring the next big thing to market faster and more efficiently.
“The farm to fork scenario is very much (based) on quality,” he says. “It’s important to consumers to know that the dairy product in their health bars came from Smith Dairy two counties over…and digitalization is what is going to enable that.”