With demand for beef jerky and other portable protein rich snacks outstripping conventional savory snacks, Europe’s leading manufacturer and exporter of beef biltong and jerky— Meatsnacks Group—continues to rack up impressive sales. As in North America, dietary trends in Europe are seeing consumers switch from carbohydrate-loaded snacks to those that pack more nutritional punch.
The meat snack segment, valued in the US last year at $2.8 billion, has seen consistent 7 percent sales growth year over year. It’s a similar picture in Europe, with analysts at Ireland-based Research and Markets predicting sales of meat snacks in Europe could reach $4.59 billion by 2025.