Fonterra, a New Zealand-based dairy co-op, has instituted a new way for employees to spend time outside their day jobs on internal company projects which would normally be outside their scope of work as defined by their job description. This match-making system is designed to enable employees with talent and skills they don’t normally use to get involved in projects that are exciting, but normally not open to them.
Fonterra’s “amp,” short for amplify, is an innovative web-based approach to working that the company hopes will change the face of employment. Using a gig-economy approach, employees will be empowered to work on internal projects outside their normal role, based on their individual skills or areas of interest.