IN the late 1970s, Americans were going nuts for pistachios.
After the American pistachio proved it could succeed in California, its popularity grew exponentially, and everyone wanted to get into the production business. This opportunity did not go unnoticed by the Setton brothers—Joshua and Morris—who had been selling fresh nuts, seeds and trail mixes in New York since 1959. Seeing the possibilities, they decided to invest in pistachios to help their company grow.