Too much plastic. Consumers around the world are frustrated with plastic. A recent study from Global Data says that 35% of UK consumers are more likely to purchase products without any plastic at all, compared to goods even with recycled plastic. Many brands and supermarket chains have either chosen to introduce packaging with reduced plastic or remove plastic packaging completely, according to George Henry, Global Data consumer analyst.
Speaking at the recent ICIS Recycling Conference in Berlin, Germany, Paul Hodges, chairman of International eChem, said there’s an awful lot of work to do in a very limited time.