The plant-based protein segment continues to grow at a rapid pace. Just since the beginning of this year, several food giants have either added plant-based recipes or entered this market space with new plant-based products.
In January, Impossible Foods began selling pork and sausage made from plants—the first new products since its Impossible Burger launched in 2016; Tofurky offered a patty made of soy protein, vegetable protein and wheat gluten; and Trader Joe’s introduced its own plant-based burger made from a combination of pea protein, sunflower oil, beets and seasonings. Kellogg’s Incogmeato launched its plant-based grilling offerings under the MorningStar Farms brand in February. That same month, Cargill entered the plant-based protein game with its burgers and ground products, and Maple Leaf Foods ramped up its breakfast foods with plant-based sausages under its Lightlife and Field Roast brands.