Packaging has a key role in the pet food industry’s robust growth, especially for premium products. The bag or container enables manufacturers to stand out with cat and dog owners who want sustainable options, personalized pet diets and ingredients that even humans find appealing. (Think Texas BBQ flavor.)
Shoppers have shown they are willing to pay more for sustainable packaging and convenience features like handles and stay-fresh zippers. When you buy your beloved dog or cat the best food you can afford, you really don’t want it to get stale or spill from an open bag.