Skyrocketing online shopping for pet food is changing significant parts of how manufacturers operate.
Processors are savvier at fighting for a larger share of the so-called digital shelf, and they are establishing lucrative long-term relationships with subscription shoppers and reacting earlier to product trends. They are increasingly internalizing parts of their distribution network to supply some consumers and sales channels themselves, adding supplemental processing equipment, warehouse space, and even their own automatic storage and retrieval systems.