Kezzler, a global provider of supply chain traceability and serialization technology, has signed a master service agreement (MSA) with Bayer to provide track and trace capabilities for seed origins. Bayer—a life sciences company with more than 150 years experience in healthcare and agriculture—and Kezzler have had an existing working relationship for the last four years.
Under the terms of the MSA, Bayer will leverage Kezzler’s managed SaaS (software as a service) platform to provide supply chain visibility, traceability and enhanced affiliate management. The signing of the agreement will help strengthen the collaboration between the two companies in protecting farmers from counterfeit seeds and the unacceptable risk they pose to public health and the environment.