Mainstream plant-based patties join Before the Butcher’s UNCUT brand and will be sold in the freezer section in resealable 8-packs of quarter-pound patties—2 lbs. at an MSRP of $10.99 (price may vary by retailer). Family-pack packaging and minor adjustments that reduced ingredient costs contributed to final product pricing. Foodservice operators can purchase the Mainstream line through distributors at a wholesale cost.
The patties are 100% plant-based, vegan, gluten-free and made from a proprietary combination of soy, coconut and canola oils, and natural seasonings. Each patty provides 18 grams of plant-based protein and closely replicates the taste and texture of a beef burger.