Every food processor, restaurant operator, or any other individual or company involved with the production of food has one common theme in their business plan: repeat sales.
These operations want customers to buy their products over and over and over again. There are several elements that make up repeat sales. The first is, obviously, the production of a quality product that tastes good. But the most important may be ensuring that the product continually meets the quality and safety expectations of the customer. If a product makes one sick, is involved in a recall, or the consumer finds a foreign material in an item, the consumer may never buy that item again. Even worse, people who have a bad experience tend to talk.