Mars Inc. is including recycled plastic in its pet food packaging in Europe and plans to expand the pilot to other brands.
The maker of Pedigree, Iams and Whiskas will use the packaging with recycled polypropylene for some popular brands, but it did not specify which ones. Using advanced recycling technology will be instrumental to achieving the company’s goal of using 30% recycled content and 25% less virgin plastic by 2025, Mars says.