While many industries have taken a hit during the COVID-19 pandemic, the pet product market seems to be doing well.
According to the American Pet Products Association, retail pet supply sales in the U.S are expected to reach $99 billion in 2020, up from $95.7 billion in 2019. Some might ascribe this to a surge in pet adoptions during the initial pandemic lockdown period. The American Society for the Prevention of Cruelty to Animals reported a 70% spike in pet adoptions in New York City and Los Angeles alone in spring 2020. The so-called Pet Effect—the positive effect that our dogs and cats have on our health—has never been as prevalent as it has in 2020, and humans respond in kind by feeding them quality food that has been made as safely as possible.