SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck have teamed up as Packadore Collective to design and implement desirable and sustainable packaging solutions. The first launch: DeXel, a flexible connected packaging solution to change consumer behavior and reduce waste.
The DeXel conceptual innovation uses connected technology to transform jars and bottles into intelligent packaging. The food-saving timer device magnetically attaches to the lid of the package, using motion sense technology and an LED light system to help consumers reduce their food waste.