BLU1877, Italian food company Barilla’s venture group, made a call for start-ups to participate in the fourth Good Food Makers global accelerator. The program launched in 2018 in collaboration with KitchenTown, a San Francisco-based incubator. A small group of young companies from around the globe is selected to work with Barilla teams in developing and implementing innovative business solutions. For this, the pasta leader has outlined four challenges that reflect the trends, technologies, consumer behaviors and values that they say will shape the future of the food system. They are:
One start-up business will be selected for each challenge area and work directly with a team of Barilla experts for eight weeks to create actionable solutions and implement them in real-time. The start-ups selected will also receive a $10,000 grant to use during the program to advance its solution.