Corona has become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world. This achievement is part of the brand's vision to be a sustainability leader in consumer packaged goods.
Achieving this came after an extensive external assessment of Corona's global operations against the 3RI Corporate Plastic Stewardship Guidelines by South Pole, a leading climate solutions provider. The assessment measured Corona's remaining plastic usage throughout the brand's products and distribution logistics processes. It also followed the Verra Plastic Waste Reduction Standard to calculate the impact of Corona's mitigation activities, including a major investment in Mexico Recicla, a recycling facility in Mexico. Thanks to these efforts, Corona now recovers more plastic than its plastic footprint.