New product development in North American pet food, treats and supplements was down 28% in 2020 when compared to the prior three-year average, according to Innova. Despite fewer products having been introduced to the market, however, there was no shortage of innovation in the pet category.
According to international taste and nutrition company Kerry, a review of more than 1,800 products introduced into the North American pet food market in 2020 revealed these four key trends: meaningful mealtime, primal proteins, the calming effect and meaty mix-ins.