For the first time, consumers can now purchase liquor-branded gift cards. Thirstie, a leading technology company that connects beverage alcohol brands with consumers, today announced the launch of gift cards specifically for alcohol brands, the first and only gift card solution of its kind in the US. This year, the company is launching its gift card solution with major spirits and celebrity backed brands.
A recent Thirstie survey of over 2,000 adult Americans found there is an overwhelming interest in liquor branded gift cards. Given the choice, nearly two times as many consumers would give a gift card for alcohol over a bottle, the survey found. Additionally, high-income consumers' demand for a top-selling vodka brand gift card is 84.4%, exceeding the demand for leading retail gift cards such as Apple at 76.9% and Starbucks at 76.5%. The survey also showed that 77% of consumers prefer premium and value-branded gift cards, criteria that many liquor portfolio companies represent.