Trends show consumers want to balance sustainability and health, with a desire for surprise and novel adventures
Kerry Group, a taste and nutrition company, has identified 6 key trends that are set to shape the food and beverages we see in 2022. While the underlying drivers that influence consumers associations with taste remain the same—comfort, health and nostalgia—their insatiable appetite for something new means food and beverage businesses will be facing increased demand as well as creative freedom to innovate and bring new products to market.
Now more than a decade old, Kerry’s Taste Charts represent the company’s annual review of the food and beverage landscape utilizing sales performance, consumer trends, foodservice influences and internal culinary and mixology expertise to predict tastes for the coming year. In 2021, the Taste Charts correctly predicted that Covid-19 would lead to traditional tastes undergoing a popular resurgence as people sought comfort in their food and beverages.