The raw pet food segment is expected to continue growing as it has for the past decade. Consumers are attracted to this pet diet due to the products being free from preservatives, synthetic additives, grains, fillers and any meat by-products. Raw pet food contains high-quality meat and vegetables. It is immediately frozen after it is prepared, which preserves its freshness. Easy for consumers to feed and offering peace of mind, pet parents around the world are pushing the segment to new heights.
To understand how raw pet food is processed differently than dry kibble and other types of pet products, JBT Avure—along with its customer Northwest Naturals—discuss the processing method they go through. JBT offers high pressure processing (HPP), a non-thermal preservation technology that meets the high-standard requirements of consumers and manufacturers of the pet food industry. When using HPP, you get the pathogen reduction that the FDA and the customer are looking for in cleaning up the material, without damaging the nutritional part of the food products.