The raw pet food segment is expected to continue growing as it has for the past decade. Consumers are attracted to this pet diet due to the products being free from preservatives, synthetic additives, grains, fillers and any meat by-products. Raw pet food contains high-quality meat and vegetables. It is immediately frozen after it is prepared, which preserves its freshness. Easy for consumers to feed and offering peace of mind, pet parents around the world are pushing the segment to new heights.
To understand how raw pet food is processed differently than dry kibble and other types of pet products, Hiperbaric—along with its customer Steve’s Real Food—discuss the processing method they go through to get product out the door. Hiperbaric offers high pressure processing (HPP), a non-thermal preservation technology that meets the high-standard requirements of consumers and manufacturers of the pet food industry. It eliminates harmful and spoilage microorganisms by holding the products under high hydrostatic pressure (4,000-6,000 bar / 400-600 MPa / 58,000-87,000 psi). Therefore, it reduces or eliminates the need for chemical preservatives.