Kraft Heinz completes majority acquisition of DTC food brand Just Spices
Kraft Heinz has completed its acquisition of an 85% stake in Germany-based Just Spices. The remaining 15% ownership stake has been retained by Just Spices’ three founders, who will continue on with the company and focus on driving the business and its international growth.
Launched in 2014, Just Spices has annual sales of approximately $68 million. Its 170-plus product portfolio includes spice blends, salad dressings, easy-to-prepare “In Minutes” blends, and organic offerings for diverse meal occasions ranging from breakfast and light snacks to salads and baking, with a broad range of savory, sweet, classic, and exotic flavors. Just Spices’ growing business sells approximately 70% of its ready-made and one-step spice blends directly to consumers (DTC), with its remaining sales through major grocery retailers both in-store and online in Germany, Spain, Austria, and Switzerland.