KIND Snacks recently introduced its first curbside-recyclable paper wrapper pilot in the U.S. This innovation marks a step in achieving a recycle-ready wrapper for the bars category, while the brand continues to make progress towards its goal of ensuring that all packaging is designed for recyclability by 2030. Made with pulpable paper, KIND’s pilot will leverage a curbside-recyclable, How2Recycle pre-qualified paper type. This packaging material will help make it possible for consumers to recycle, enabling them to make a kinder choice for the planet.
KIND’s paper wrapper will be available at some Whole Foods Market stores across Connecticut, New Jersey, New York, Texas and southern California, as well as select stores in Louisiana, Arizona and Nevada, through October 1 on KIND’s Dark Chocolate Nuts & Sea Salt single bars.