Food Automation & Manufacturing

Joyce LongfieldJoyce Longfield
Vice President of Product Innovation, Good Foods Group, LLC
Chairperson, Cold Pressure Council

Longfield has passionately pursued an education in Plant Science, starting with a Bachelor of Science in Biotechnology at the University of Guelph, followed by a Masters of Science in Molecular Biology at the University of Toronto. All through her education she has been dedicated to a nutritious lifestyle. As part of this lifestyle Longfield studied the biochemistry of food and how it pertains to our health and physical fitness. Her background is a natural fit for the HPP food and beverage industry.

Upon working with food manufacturers using HPP Longfield initially focused on the regulatory requirements for the USDA, FDA and Health Canada. This includes designing appropriate microbial challenge studies for validating the efficacy of HPP. This validation process is to ensure that a 5 log reduction of pertinent pathogens is met with a specific HPP treatment.  Her second area of HPP expertise involves product development. Longfield has expand my HPP product development into the beverage sector and had the pleasure to work with a variety of companies manufacturing HPP beverages such as cold pressed juices and coconut water.


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