Marketing Director - HPP
Avure HPP Technologies, now part of the JBT Family
Lisa Wessels is the Director of Marketing for Avure Technologies, now a proud part of the JBT family. She is responsible for Business Development, Strategic Marketing & Planning and all related marketing activities and projects for Avure and other business units within JBT Corporation Liquid Foods. Lisa has over 25 years of marketing, CRM implementation, project management and IT experience. Previous experience includes over 28 years in the Packaging Industry at R.A. Jones & Co.
Lisa received her B.S. in Business Administration from Northern Kentucky University.
When not working on marketing, Lisa enjoys gardening, running and spending time with her family and friends.
JBT-AVURE Technologies is the global leader in High Pressure Processing. With more than 60 years of experience and expertise in HPP science and manufacturing, AVURE specializes in HPP systems for food and beverage processing with the fastest and most reliable systems in the industry. AVURE helps producers implement HPP from recipe development and process validations to installation, regulatory affairs, and post-installation support. AVURE equipment is used to treat the majority of all HPP-protected food around the world.