The strategic acquisition comes on the heels of Hostess’s recent innovation efforts to extend its offerings.

Making maple syrup isn’t easy, and its producers want to make sure consumers are getting the real thing when they eat it.

Holten Meat Inc. of Sauget, IL has issued a recall for approximately 501,509 pounds of Extra Value Meats Quarter Pound Beef Patties products due to misbranding, according to USDA’s Food Safety and Inspection Service (FSIS).

Research suggests newer brands have trouble gaining consumer trust, the basis for a successful brand.