Items Tagged with 'brands'

ARTICLES

CANNABIS PRODUCTS | JUNE 2019

How to brand cannabis edibles to stand out in the market

June 26, 2019

The legalization of cannabis has led to the creation of more than 25,000 cannabis businesses in North America, marketing and selling cannabis products. With such a wide range of companies, ensuring the brand is clearly differentiated and provides a unique value proposition is paramount

About half of Americans say politics makes them boycott brands

A brand’s affiliation or endorsement of a politician/party/movement was the biggest reason as to why consumers boycotted a brand.

Crystal Lindell

October 12, 2017

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Consumers tend to be more aware of political issues these days and more willing to share their opinions online. And that can lead to real consequences for companies.

People & Industry News

People and Industry News: August 2017

August 29, 2017

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Announcements about new hires, staff promotions, association news, awards, mergers and acquisitions.

TECH FLASH

Hostess buys first brand since 2013

The company has acquired Superior Cake Products, which manufactures eclairs, brownie bites, madeleines and other products

Jeremy Gerrard

June 14, 2016

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The strategic acquisition comes on the heels of Hostess’s recent innovation efforts to extend its offerings.

Maple syrup producers ask feds to crack down on ‘misbranding’

Jeremy Gerrard

February 18, 2016

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Making maple syrup isn’t easy, and its producers want to make sure consumers are getting the real thing when they eat it.

More than 500,000 pounds of beef patties recalled

Jeremy Gerrard

September 1, 2015

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Holten Meat Inc. of Sauget, IL has issued a recall for approximately 501,509 pounds of Extra Value Meats Quarter Pound Beef Patties products due to misbranding, according to USDA’s Food Safety and Inspection Service (FSIS).

California coffee company to sue Keurig for antitrust and unfair competition violations

The Rogers Family Company says its single-serve coffee pod is a unique product and does not infringe on Keurig's patents.

Shane O'Halloran

March 17, 2014

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The Rogers Family Company says its single-serve coffee pod is a unique product and does not infringe on Keurig's patents.

Coca Cola looks to breakfast to grow European sales

Coca-Cola no longer most valuable global brand

The 2013 Best Global Brands report has Apple surpassing the soft drink giant.

Shane O'Halloran

September 30, 2013

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The 2013 Best Global Brands report has Apple surpassing the soft drink giant.

TECH FLASH

Heinz, Kellogg and Kraft named top TRUE brands for food and beverage

Each is trusted, remarkable, unmistakable and essential for consumers.

Shane O'Halloran

July 30, 2013

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Research suggests newer brands have trouble gaining consumer trust, the basis for a successful brand.

Kraft Foods announces two new business units

The reorganization is meant to reduce management complexity and aid brand building.

Shane O'Halloran

June 17, 2013

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The reorganization is meant to reduce management complexity andhttps://admin-foodengineeringmag.epublishing.com/admin/article/general/xml# aid brand building.

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind.

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Food Engineering

2020 February

In the February 2020 issue of Food Engineering, we outline how to prepare backups for your automation systems in the event of power spikes, outages and viruses or cyber attacks.

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