The 5% ABV non-carbonated beverage is available in Lemon, Peach, Half & Half and Strawberry flavors.

The collaboration between SOTO and Japan producers celebrates "Grand Cru" breweries in Japan and around the world.

The beverages are 120 calories, 5% ABV and are offered in 24-oz. cans as well as six and 12 packs.

Hard Mtn Dew Livewire is available in 24-oz. cans in Florida, Iowa, Tennessee, Arkansas, Minnesota, Oklahoma, Missouri, Illinois, Ohio, Las Vegas and Virginia.

The company’s creative director, Dac Austin, discusses how the utilization of digital corrugated printing has allowed it to efficiently design ship cases unique to its branding.

The brand has launched its first exclusive mini keg in celebration of Halloween.