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Corona has become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world. This achievement is part of the brand's vision to be a sustainability leader in consumer packaged goods.
With a new process invention, a startup named W-Cycle has not only created a patented replacement for plastic, but a material that is totally compostable—from the earth and back to the earth.
Announcements of drinks in aluminum containers seem to be picking up, and two that stood out recently were for some of the beer and water served at the Super Bowl.
Consumers around the world are frustrated with plastic. A recent study from Global Data says that 35% of UK consumers are more likely to purchase products without any plastic at all, compared to goods even with recycled plastic.
A new plastic technology developed by a startup company, Radical Plastics, has created a plastic resin that—depending on composition—can have a “preprogrammed” time to return to basic nonthreatening carbon compounds.