Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain. 

Founded in 1972 in California, Good Earth is celebrating its 50th anniversary this year with the relaunch of two legacy teas in limited-edition anniversary packaging: Decaffeinated Lemongrass, and Black Chai. 

Beam Suntory brand Sauza is launching ready-to-drink (RTD) Mexican-inspired cocktails in four flavors. The cocktails help meet current demand from RTD drinkers looking beyond seltzers.

The new look for the beverage giant's Flavors lineup is one of two innovations lately. The second is a new mocha flavor for its coffee portfolio.

George Dickel, a Diageo brand, and Social Hour, the craft canned cocktail brand, have teamed up to launch an autumn-inspired craft cocktail. Both brands teamed up to release a new premium prepared offering—the Harvest Whiskey Sour.

Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format.

Can Manufacturers Institute (CMI) beverage can manufacturer and aluminum can sheet producer members are committing to achieving ambitious U.S. recycling rate targets including a 70% recycling rate by 2030.

Alaska Airlines’ inflight water service is getting a planet-friendly upgrade. The airline is trading plastic water bottles for Boxed Water Is Better brand's 92% plant-based cartons and swapping out plastic cups with recyclable paper cups for water service. This will save an estimated 1.8 million pounds of single-use plastics from flights over the next year.

High Brew Coffee's new self-heating cans are powered by HeatGen technology at the bottom of each can. Users twist the dial at the bottom of each can and the beverage inside heats up in two minutes.