The hotel has partnered with Bob Dylan’s co-created line of specialty spirits for a Detroit exclusive bourbon.

The company has partnered with Ardagh to begin hydrogen-fired bottle production with intention to be carbon neutral by 2030.

The company has announced a line of six non-alcoholic spirits and aperitifs in the U.S. based on the flora and botanicals flavors of the region it was founded.

Freshie Organic Tequila Seltzer launched in 2021 in Illinois with a single flavor — lime—and is now launching new flavors and an eight-can variety package with two of each new flavor.

The new Fiero Habenero Tequila is said to be it the spiciest tequila on the market. It also has a unique distilling process, with Hotaling &Co.’s distilling partner, Casa Don Roberto.

The Hard Rock 10% ABV Grab ’n’ Go Cocktails are available for order now.

Lance Collins announced the launch of Casa Azul, a ready-to-drink spirit soda with ingredients that include tequila distilled in Jalisco, Mexico and agave nectar.