This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Food Engineering logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Engineering logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
  • Exclusives
    • Fabulous Food Plants
    • Plant Construction Survey
    • Plant of the Year
    • Sustainable Plant of the Year
    • State of Food Manufacturing
    • Top 100 Food & Beverage Companies
    • Web Exclusives
  • Topics
    • Latest Headlines
    • Automation
    • Cannabis
    • Case Studies/Field Reports
    • Columns
    • Dry Processing
    • Food Safety
    • Innovation
    • Packaging
    • Processing
    • Sustainability
    • Tech Update
  • News
    • Manufacturing News
    • New Products
    • People & Industry News
    • Plant Openings
    • Recalls
    • Regulatory Watch
    • Coronavirus Coverage
  • Food Master
  • Resources
    • Classified Ads
    • Custom Content & Marketing Services
    • FE Store
    • Government Links
    • Industry Associations
    • Market Research
    • Sponsor Insights
    • White Papers
    • Tech Flash E-newsletter
  • Events
    • Calendar
    • Food Automation & Manufacturing Conference & Expo
  • Multimedia
    • Videos
    • Photo Galleries
    • Podcasts
    • eBooks
    • Food Plant of the Future
    • Webinars
    • Food Engineering's Youtube
  • Contact
    • Contact Us
    • Advertise
  • Subscribe
Home » Store » Books » Packaging Research in Food Product Design and Development
Packaging_Research_in_Food_

Packaging Research in Food Product Design and Development

$269.00
Books
No Comments
2009-09-01
978-0-8138-1222-9
280

Product Details

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.

Additional Details

Part I Methods, materials, mind-sets
Chapter 01 A practitioner’s guide to research or – what you should know

Chapter 02 Consumer packaging: Important functionally, but not attitudinally

Chapter 03 Starting at the beginning: Experimenting to discover what shape ‘wins’

Chapter 04 Patterns in packages: Learning from many packages and many attributes

Chapter 05 A gentle introduction to the world of systematics

Chapter 06 Identify what works by letting the competition do the work

Chapter 07 Psychophysics and the issue of price/value

Part II Ideas and inspirations
Chapter 08 Idea factories: Where do packaging (and other) ideas come from?

Chapter 09 Defining the new package: Specifying the package at the concept level

Chapter 10 What should my package say?

Chapter 11 What concepts tell us versus what packages tell us for the same product – Case history – Pretzels

Chapter 12 ‘Closing in on the container’

Chapter 13 Action & reality: Using video for the package experience

Part III Health and hope
Chapter 14 Do labels make a difference?

Chapter 15 Understanding Nutrition Labeling Case study – ice cream

Chapter 16 Healthy pasta: Nutritional labeling & the role of messages

Part IV Emotions and experience
Chapter 17 Emotions and package design - coffee

Chapter 18 Beyond the stimulus to the ‘experience’

Chapter 19 Homo economicus rears its head

Chapter 20 Which should I choose – Packages on the shelf

Part V Temptations of technology
Chapter 21 Response time

Chapter 22 Combining eye tracking with experimental design

Chapter 23 Taking stock

You must login or register in order to post a comment.

Report Abusive Comment

Food Engineering

FE January 2021 cover

2021 January

In the January 2021 issue of Food Engineering, find out how processors can use robotics and analytics to fill in the gaps when key employees take time due to the coronavirus.
View More Create Account
  • Resources
    • Food & Beverage Brands
    • List Rental
    • Survey And Sample
  • Want More
    • Connect
  • Subscribe
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing