This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Food Engineering logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Engineering logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
  • Exclusives
    • Fabulous Food Plants
    • Plant Construction Survey
    • Plant of the Year
    • Sustainable Plant of the Year
    • State of Food Manufacturing
    • Top 100 Food & Beverage Companies
    • Web Exclusives
  • Topics
    • Latest Headlines
    • Automation
    • Cannabis
    • Case Studies/Field Reports
    • Columns
    • Dry Processing
    • Food Safety
    • Innovation
    • Packaging
    • Processing
    • Sustainability
    • Tech Update
  • News
    • Manufacturing News
    • New Products
    • People & Industry News
    • Plant Openings
    • Recalls
    • Regulatory Watch
  • Food Master
  • Resources
    • Classified Ads
    • Custom Content & Marketing Services
    • FE Store
    • Government Links
    • Industry Associations
    • Market Research
    • White Papers
    • Tech Flash E-newsletter
  • Events
    • Calendar
    • Food Automation & Manufacturing Conference & Expo
  • Multimedia
    • Interactive Spotlights
    • Videos
    • Photo Galleries
    • Podcasts
    • eBooks
    • Food Plant of the Future
    • Webinars
    • Food Engineering's Youtube
  • Contact
    • Contact Us
    • Advertise
  • Subscribe
Home » Store » Books » The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
LaunchBookCover

The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

$34.95
Books
2010
978-0-615-32678-8
288

Product Details

Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies. The annual Most Memorable New Product Launch Survey, sponsored by Schneider Associates, IRI and Sentient Decision Science, surveys more than 1,000 U.S. consumers about the most memorable new product launches of the year, as well as current purchasing and behavioral trends.


Testimonials:


"You never get a second chance to launch a new product, so you’d better make sure you do it right the first time by reading Joan Schneider’s new book, which is loaded with helpful advice and case histories. A particularly valuable guide in today’s era of social media."

– Al Ries, Author, War in the Boardroom


"Joan Schneider lays out the path to new product success in The New Launch Plan. With the failure rate for new product introductions continuing to rise, this book is a must read “bible” for every marketer."

– Phil Lempert, The Supermarket Guru


"In today’s always on, YouTube-infested, Twitter-centric world it’s much tougher to launch a new product than even a few years ago. If you’re ready to launch a new consumer product into the national market, The New Launch Plan is your blueprint for success."

– David Meerman Scott, Bestselling Author, The New Rules of Marketing & PR


"While most business books are just lots of words on a page, The New Launch Plan makes creative use of graphics and images to highlight topics covered in the book."

– Steve Garfield, Consultant

Food Engineering

FE December 2019 cover

2019 December

In the December 2019 issue of Food Engineering, we take a behind-the-scenes look at Prestage Farms' new pork processing plant in northwest Iowa.
View More Create Account
  • Resources
    • Food & Beverage Brands
    • List Rental
    • Survey And Sample
  • Want More
    • Connect
  • Subscribe
  • Privacy Policy

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing