New Digital Coupon Guidelines to Combat Fraud, Increase Efficiency and Improve Customer Satisfaction

The Food Marketing Institute (FMI), Grocery Manufacturers Association (GMA) and National Grocers Association (NGA) have released new guidelines for model “end-to-end” practices for digital coupons. The Voluntary Guidelines for Digital Coupons include an overview of the digital coupon lifecycle, standardized file layouts for setup and redemption as well as design recommendations, recommendations for validation of digital coupons without bar codes, key control points, a discussion of stacking prevention and audits and the process components needed to prevent fraud.